Today’s hair fashion is all about color and effects: ombres, sombres…. a rainbow of expressive shades. This massive new surge of color use (and abuse) demands a whole new level of color care technology. And that’s why they created Color Wow.
Today, more women are using hair color than ever before. They’re starting younger, doing it more often and going to extremes. Hair color “chemical dependency” is at an all time high. Hair texture and condition, however, is at an all time low. Typical color care formulas are, more or less, just a riff on regular formulas.....and not up to the task of dealing with today’s levels of hair color use and abuse.
Enter Color Wow, radically different, game-changing innovations from the problem-solvers known for fixing frizz and brightening blonde.
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